Renee 4 I bought this bag because it matched all my needs. Colour(admittedly it was a less vibrant yellow, more of a mustard vibe but that's ok), size and uniqueness. I don't care much for brand bags so I like the logo. You probably won't see other people with it which I think is good. If you rearrange the letters it says "Chanel" so whoever made this product, maybe they were making a little joke. I think that's awesome.